Hey , I design products then help ship them.
4+ years designing enterprise SaaS for technical users. I use AI to move faster on implementation so I can spend more time on the work that actually matters: aligning teams around the right problem.
Product Designer & AI-first Coder · Enterprise B2B SaaS · BSc CS · NN/g Certified (ID: 1081116)
Case studies
AdverityThe Designer Who Ships Code
How I contributed to bringing a closer-to-code design workflow to life at Adverity, collaborating on setup, getting it from half-built to team-wide, and using it to ship real changes through engineering review to production.
MatillionDesigning confidence into a high-risk engineering workflow
Data engineers were committing changes they couldn't see, leading to errors and lost trust in the tool. I redesigned the workflow to give them clarity before the point of no return. 34% more commits. 15% fewer resets.
MatillionFrom Framework to Design System
36.1% reduction in design task completion time, achieved by building Matillion's ETL design system from scratch: components, patterns, and documentation, while embedding UX practice into how the engineering team worked.
MatillionReframing a quick-win request into a user-validated strategy
A stakeholder asked for a search bar. I asked why. A month of research prevented the wrong thing from being built and redirected the roadmap toward the real problem. Stakeholder confidence up 12.3%.
What's in my head!
June 20, 2026
Building this portfolio: what I learned from designing and shipping my own product in five days
Building a portfolio is a design problem like any other. The constraint: represent five years of work honestly, without it feeling like a brochure or a CV. The approach: build it from scratch, make every decision deliberately, and document what I learned along the way.
October 20, 2025
Do designers need to code? Wrong question.
Every few months this debate resurfaces, usually as a LinkedIn hot take or a quiet anxiety in a design team Slack. After a few years designing with one hand in Figma and the other occasionally in VS Code, I've stopped trying to answer it directly. Because the question isn't really about code. It's about curiosity.
""
Wahab